EJF teamed up with renowned designers The Rodnik Band, John Rocha and Eley Kishimoto, our Oceans Ambassadors dancer Kimberly Wyatt and model Max Rogers, and celebrity photographer Joseph Sinclair to celebrate our oceans.
Renowned designers The Rodnik Band, John Rocha and Eley Kishimoto are helping shoppers head to the beach in style this summer, with a new t-shirt collection that matches outstanding design with first-class environmental and social credentials.
To celebrate World Ocean’s Day 2017, the designers have teamed up with UK-charity the Environmental Justice Foundation to once again show that fashion doesn’t have to cost the earth. Artist Margot Bowman also donated a design to the collection.
A celebration of our seas, each t-shirt offers a unique and stunning visualization of the beautiful life that calls our oceans home. Each t-shirt is sustainably sourced, made from 100% fairly traded cotton, and has a carbon footprint just 10% of that of a conventional, non-organic cotton t-shirt from the high street.
Steve Trent, EJF’s Executive Director said: “As you pack your bags for the beach this year, why not treat yourself to a t-shirt that will help protect and restore the oceans that we all love. With so much synthetic fabric making its way into our oceans as pollution, and a growing concern about the impact this has on environmental and human health, organic, fairly-traded cotton offers a natural alternative. By a JUST-FOR t-shirt, you’re not only supporting innovation and sustainability in the fashion industry, but with 100% of the profits going back into EJF’s work, you’re playing a vital role in our work protecting the oceans and the people that depend on them.”
Our oceans cover 70% of the earth’s surface and are home to over a million species - and that’s just the ones we know about. They provide food and livelihoods for 3.5 billion people across the globe.
But our oceans are in peril. Unsustainable and illegal fishing practices are pushing our fisheries towards collapse, threatening the survival of vulnerable species, increasing the risk of worker exploitation and pushing coastal communities towards hunger and poverty.
EJF is working to protect ocean wildlife and coastal communities around the globe. 100% of the profits from a JUST-FOR t-shirt will go back into EJF’s campaigns and projects.
Part of an on-going collaboration, previous designers who have contributed to JUST-FOR collections include Dame Vivienne Westwood, Katherine Hamnett CBE, Christian Lacroix, Kenzo, Giles Deacon and many more. To date, the project has raised over £500,000.
All of EJF’s JUST-For t-shirts are available for sale at www.JUST-FOR.co.uk
Quotes from EJF’s supporters:
“Our oceans are amazing. They are home to millions of beautiful and magnificent creatures. But their home is being destroyed, as we continue to pollute our oceans and unsustainably and illegally fish the vital species that call them home. This has to stop.” Mark Eley and Wakako Kishimoto, Eley Kishimoto
“I know that millions of people depend on fish for both their food and their incomes. And yet throughout the world, illegal ‘pirate’ vessels are stealing food from the mouths of the world’s poorest and most vulnerable communities. I really feel it is our duty to help protect these communities and the ocean life that they depend on. That’s why I’m so very proud to support EJF’s Oceans Campaign.”John Rocha
“Art and Fashion is a huge part of who I am, and I want my clothes to represent my values. Through supporting EJF’s JUST-FOR project I can not only be a part of raising awareness towards building a more sustainable and transparent supply chain but I can also showcase the vitally important role that our oceans have to play, and support EJF’s work to save our seas. For me that’s win-win and I am proud to support the JUST-FOR project and EJF.” Philip Colbert, The Rodnik Band
“Our oceans are the absolute basis of our ecosystems. Without healthy oceans we don’t have a healthy planet to live on… The amount of plastics, the amount of illegal fishing and whaling, all of these things really need to be addressed. And the time is now.” Dancer and EJF Oceans Ambassador Kimberly Wyatt
“We live on a blue planet. Millions of people depend on fish for their essential food and income. We are taking too many fish from the oceans and that has led to illegal, pirate, fishing and even slavery. I’m proud to be a patron of EJF’s campaign to save the sea.” Model and EJF Oceans Ambassador Max Rogers
Notes for editors:
- JUST-FOR t-shirts are made of organic and fair trade cotton. The production is carried out ethically and responsibly at all stages of the supply chain. JUST-FOR’s manufacturing process is highly sustainable, using cotton fields free from petroleum-based pesticides, energy efficient factories and recycled materials. The carbon footprint of a JUST-FOR t-shirt is around 90% less than a conventional, non-organic cotton t-shirt from the high street.
- High-profile designers and celebrities who have supported EJF’s t-shirt project to date includes Vivienne Westwood, Katherine Hamnett, Gillian Anderson, Naomi Campbell, Lily Cole, Erin O-Connor, Olivia Colman, David Gandy and Christian Lacroix. To date the project has raised over £500,000, which has all been pumped back into EJF’s campaign and projects to protect the environment and defend human rights.
- Seas and oceans cover 70% of the Earth’s surface and contain nearly 90% of its living biomass. Not only are they a habitat to millions of wondrous marine plant and animal species, most of which have yet to be discovered, but they also provide a lifeline for 3.5 billion people. Coastal communities around the world depend on fisheries for food, employment or income, but their very way of life is threatened by illegal and unsustainable ‘pirate fishing’.
- Illegal, Unreported and Unregulated (IUU) or ‘pirate’ fishing occurs when fishing fleets operate where there are no controls – they operate virtually with impunity in marine protected areas and in reserves for local fishermen. There are no checks on when and where they fish, how much they catch or how they catch it, including by illegal nets.
- Illegal fishing is bringing some fish stocks to tipping point. More than 60 percent of the world’s fish stocks are now considered overexploited or depleted, while over 90% of each of the world’s large ocean species - like cod, halibut, swordfish - have been lost since the 1950s. Pirate fishing continues unchecked and unpunished while the poorest people go hungry, unable to get the food they need to survive.
Whether it is factory workers working long hours for less than a living wage, children picking our cotton or sewing our fabrics instead of attending school, or farmers and garment workers poisoned, injured or even killed in the workplace, someone, somewhere is paying for our global addiction to fast fashion.Read More
In celebration of our growing JUST FOR collection, which now includes over 26 designs, we're giving you the opportunity to see 'behind the scenes' at our star studded photo shoots with this short film featuring David Gandy, Lily Cole, Diana Vickers and many others as they show their support by being photographed in our designer t-shirts and sweatshirts.
Click below to watch the film and see our celebrity supporters in action!
Fashion fans were treated to a taste of environmental activism from two of the UKs most iconic designers last weekend in the first of what could be many ‘Urban Outdoor’ festivals. Held at Castlehaven Community Centre, Camden, fashion royalty Dame Vivienne Westwood and Katharine Hamnett joined forces to promote valuable environmental messages to the London community, encouraging locals to oppose fracking, fight against pesticide use and begin living more sustainably.
Representing her activism group ‘Climate Revolution’, Vivienne gave an enlightening speech about a variety of topics spanning inherently faulty agricultural systems to the seemingly never ending quest to deplete the land of precious fossil fuels using damaging new technologies such as natural gas drilling (or, fracking). She then led a troupe of excited fans on a bike ride around Camden in the name of clean travel. Her presence at the event drove fans towards our EJF stall in search of her War/Peace T-shirt design in support of our No Place Like Home campaign for climate refugees, which a number of her admirers purchased on the day.
Katharine Hamnett also addressed the crowd with a thought-provoking take on the use of Glyphosate pesticides in London Boroughs, highlighting their effects on human and environmental health and calling for their use to be banned. Katharine continued on to address issues of neoncotinoid usage, urging attendees to support a permanent ban throughout the UK. On the day, the queen of the straightforward political slogan gained much attention around her new ‘Sack Paterson’ t-shirt. EJF is proud to stock Katharine Hamnett’s ‘Save The Future’ limited edition T-shirt, available exclusively through our Just For range.
EJF's volunteers were selling our bee themed designer t-shirts, doing bee themed face painting for children and talking to festival goers about how they could help to SAVE THE BEES by growing flowers and plants for bee habitat, building bee hotels and not using any chemical treatments in their gardens.
YAW Store has been supporting EJF this June by helping run our Just For pop-up shop on Newburgh Street and by donating a percentage of their fabulous ethical wares to our Oceans work. Their support has been amazing this month, and they have helped raise awareness about our work to protect people and planet. Yet as the doors closed on the shop last Sunday, 22nd June, YAW Store decided that they wanted to continue to support our work by donating 20% of sales from their sea themed ‘A Question of..’ stock to support EJF Save the Sea.
The amazing support by YAW Store this past June has helped support EJF’s oceans campaign which works to end pirate fishing in West Africa and end human trafficking, slave labour, and human rights abuses aboard fishing fleets across the world. Our recent work in Thailand aided the recently published Guardian investigation into slavery at sea, whilst our work in Sierra Leone has enabled communities to log and report illegal fishing vessels, which we monitor and pursue, resulting in over $100,000 of fines and deterring vessels from destroying the sea bed and food source for local people.
Want to know more?
Guardian Exposé on Thai Fishing Industry
EJF in Sierra Leone
All of their clothing is sweatshop free or vintage / upcycled waste. They do not stock any animal skins and they support small designers and charity projects. They are passionate about where their cotton comes from and champion organic.
Oliver Proudlock has been sharing his new Serge DeNimes 'Drop in the Ocean' t-shirt design for EJF with Made In Chelsea friends Louise Thompson, Jamie Laing and Riley Uggla… who have joined to help EJF Save the Sea!
The stars from the reality tv show Made In Chelsea were pictured sporting Oliver Proudlock's designer t-shirts yesterday, and have joined other celebrities in supporting EJF's new Save the Sea collection, including Geoge Craig, Diana Vickers, and Kimberly Wyatt.
Former Made In Chelsea star himself, Oliver Proudlock has joined with London-based designers Emma Cook and Patternity to create ocean-inspired designs in support of EJF’s Save the Sea campaign this summer.
The 100% organic and fairly traded t-shirts are part of EJF’s Just For fashion collection, which highlights the important role ethical and sustainable fashion has in protecting people and planet while bringing attention to EJF's campaigns.
You can join the Made In Chelsea cast and by purchasing one of the designer t-shirts at EJF's online shop www.just-for.co.uk
Environmental Justice Foundation (EJF) is excited to announce the opening of another great pop-up shop in the heart of London where you can buy affordable designer fashion, all sustainably and ethically made.
‘Just For… EJF’ is opening the doors of the ‘Save The Sea’ pop-up today, 10th June 2014, at 13, Newburgh Street, where we will proudly be showcasing our newest collection of oceans-inspired designs from British designers, Emma Cook, Patternity and Ollie Proudlock’s Serge DeNimes .
This new collection adds to EJF’s extensive range of designer tees and has been supported by famous faces including Zara Martin, George Craig, Diana Vickers, James Brown, Kimberly Wyatt, Max Rogers, Caroline Ford, Ben Lloyd-Hughes and Izzy Lawrence . All proceeds support EJF’s Save the Sea campaign to end illegal pirate fishing.
As well as this new collection of oceans-inspired t-shirts, the Just For… EJF pop-up sells our full range of designer, 100% organic t-shirts and sweatshirts from designers including Vivienne Westwood, Katharine Hamnett, Giles Deacon, Christian Lacroix and Kenzo.
We’re also delighted to be joined by Foundation Agency, InHeels and Yaw Store who will ensure you are able to complement your EJF t-shirt with a range of summer clothing and accessories. Matt and Nat’s ethical vegan handbags and accessories will be available to buy as well as a beautiful collection of sustainable womenswear, including dresses, skirts, tops and trousers, all in gorgeous on-trend colours, from independent designers.
The Just For … EJF pop-up shop will be raising vital funds in support of the Environmental Justice Foundation’s campaigns to end illegal pirate fishing, ensure recognition and protection for climate refugees, protect precious habitats for bees and end the use of some of the world’s most toxic pesticides.
Just For… EJF is open from 10th June – 22nd June at 13 Newburgh Street, London, W1, just off Carnaby Street where shoppers can bag the latest must-have ethical item.
To launch EJF’s “Save The Sea” t-shirt campaign, which is to coincide with World Oceans Day this June, we pulled together a VIP photo shoot on 28th May, working to get some amazing images of celebrity supporters wearing our new designer collaboration organic tees.
It was so exciting to see the three designs finalised and the collection come together, ready to be shot on the VIP models for the day. Each design portrays a different side of the campaign that resonated with the designers; Emma Cook’s amazing use of photo realism depicts the natural beauty of marine life, Patternity’s t-shirt translates the depletion of sea grass on the oceans sea beads into pattern and Serge DeNimes’ bold use of a simple and effective slogan gets across the plight of our world’s oceans perfectly.
We were really excited to have the support from ongoing EJF supporters like Zara Martin and, newlyweds Max Rogers and Kimberly Wyatt. As seasoned pros they were naturals in front of the camera, with Max and Kimberly even taking to have some really playful pictures together, piggybacks and all. Also involved was celebrity hair and fashion stylist James Brown, best known for his work behind the scenes on a shoot, but had obviously picked up some tips from the likes of Kate Moss and Lily Allen over the years.
It was also great to have some new faces on board supporting the Save The Sea campaign, up and coming actress Caroline Ford, who is soon to be a regular on your screens on FOX’s new show Hieroglyph, Izzy Lawrence who writes for various publications and DJs all over town and ‘Divergent’ actor, Ben Lloyd-Hughes, who was first in front of the camera, pulling some of his best Zoolander impressions for photographer Steph. All three where amazing, and really got into the fun spirit of the shoot and the importance of the campaign, we can’t wait to work with them all again in the future!
Last but by no means least George Craig and Diana Vickers joined us for the last shots of the day, with their ultra cute Chihuahua Biggie Smalls. Whilst Biggie ran around being fawned over by everyone, Diana and George were putting past experience in front of the camera to great use, creating some really amazing images. Both were so enthusiastic about EJF’s work and were excited to hear about the different projects we are working on. So much so that George has also agreed to get involved and support our Save The Sea restaurant campaign, with his new pop-up restaurant ‘Pearl’ in Hoxton…we can’t wait to head down to try their delicious fish and chips.
All in all it was a busy, but fun day and we have some amazing photographs of all three oceans inspired t-shirts, as well as some our new sweatshirts. Everyone involved was incredible, thank you all to all the team including photographer Stephanie Sian Smith, stylist Aradia Layton-Crockett, make up artist Liberty Shaw and assistant James Makings.
A special thanks must go to the designers; Emma Cook, Patternity and Serge DeNimes. The designs, whilst all unique, are equally inspired by the core message to protect the world’s oceans and we can’t wait to see them fly off the shelves at our pop-up store at 13 Newburgh Street, from the 10th June for two weeks. The continued support from the designers, not only for our Save the Sea campaign, but also promotes the importance and ease of using a sustainable and ethical supply chain within the fashion industry.
EJF Save The Sea designer t-shirts launch on World Oceans Day 8th March at www.just-for.co.uk and in store at our pop up, 13 Newburgh Street, just off Carnaby Street.
Imagining a future in a climate changed world with Dame Vivienne Westwood, Lily Cole and Lorna Tucker
EJF were delighted to take part in the Selfridges 'Festival of Imagination' last week, an inspiring series of events and talks, held in an exclusively designed modern adaptation of an amphitheater by award-winning architect Rem Koolhaas. EJF Executive Director Steve Trent was joined by three inspiring women; Vivienne Westwood, Lily Cole (EJF Patron) and Lorna Tucker who discussed the importance of creativity and the use of our imagination in the fight against climate change.
The event heralded the first public screening of the Red Shoes film, a collaboration between the three women in support of EJF’s No Place Like Home campaign for climate refugees. The event was an opportunity to discuss their inspiration behind the film and it's premise, which is an adaptation of Hans Christian Andersen's tale of 'The Red Shoes' and reworked as metaphor for the dance of despair that climate refugees have to endure.
“The story is about this incredibly arrogant girl whose shoes are enchanted by a stranger, and she becomes trapped in a dance of the red shoes – she’ll die if she stops dancing. She goes through this terrible landscape getting torn with thorn bushes and there are storms starting to rage and everything. Eventually she gets her feet chopped off and that’s the only way she can get rid of the shoes. I just thought it was a brilliant metaphor for the people who have to leave their homes, they are trapped by their environment which is degrading them, maybe its the water or a terrible disaster, and they can't survive there anymore. There are different ways that people are being forced off their homeland now, just like animals, You have to go because to stay there is death." Vivienne Westwood in an interview with Dazed and Confused December 2013.
Vivienne Westwood and Lily Cole shared their experience of using their public profiles to highlight environmental and human rights issues that they are passionate about. For example, in 2013, Vivienne Westwood showcased EJF's ‘Postcards from the Frontlines’ project at her Spring Summer 2014 show, with Lily opening the event with a dance inspired by their 'Red Shoes' film.
Prompted by questions from the audience Vivienne Westwood talked about her experience as a school teacher and her thoughts on how to engage young schoolchildren on combatting climate change, and was joined by the other speakers in stressing the need to reduce our consumption of meat.
The event came to a close with all speakers agreeing that we should educate ourselves and do what we can as individuals before the audience were invited to take part in EJF’s ‘Postcards from the Frontlines’ project by sharing their thoughts about what home means to them on a postcard. You can see what Vivienne and Lily wrote below.
EJF would like to extend our thanks to Selfridges as well as our three panelists for taking part in the event.