To launch EJF’s “Save The Sea” t-shirt campaign, which is to coincide with World Oceans Day this June, we pulled together a VIP photo shoot on 28th May, working to get some amazing images of celebrity supporters wearing our new designer collaboration organic tees.
It was so exciting to see the three designs finalised and the collection come together, ready to be shot on the VIP models for the day. Each design portrays a different side of the campaign that resonated with the designers; Emma Cook’s amazing use of photo realism depicts the natural beauty of marine life, Patternity’s t-shirt translates the depletion of sea grass on the oceans sea beads into pattern and Serge DeNimes’ bold use of a simple and effective slogan gets across the plight of our world’s oceans perfectly.
We were really excited to have the support from ongoing EJF supporters like Zara Martin and, newlyweds Max Rogers and Kimberly Wyatt. As seasoned pros they were naturals in front of the camera, with Max and Kimberly even taking to have some really playful pictures together, piggybacks and all. Also involved was celebrity hair and fashion stylist James Brown, best known for his work behind the scenes on a shoot, but had obviously picked up some tips from the likes of Kate Moss and Lily Allen over the years.
It was also great to have some new faces on board supporting the Save The Sea campaign, up and coming actress Caroline Ford, who is soon to be a regular on your screens on FOX’s new show Hieroglyph, Izzy Lawrence who writes for various publications and DJs all over town and ‘Divergent’ actor, Ben Lloyd-Hughes, who was first in front of the camera, pulling some of his best Zoolander impressions for photographer Steph. All three where amazing, and really got into the fun spirit of the shoot and the importance of the campaign, we can’t wait to work with them all again in the future!
Last but by no means least George Craig and Diana Vickers joined us for the last shots of the day, with their ultra cute Chihuahua Biggie Smalls. Whilst Biggie ran around being fawned over by everyone, Diana and George were putting past experience in front of the camera to great use, creating some really amazing images. Both were so enthusiastic about EJF’s work and were excited to hear about the different projects we are working on. So much so that George has also agreed to get involved and support our Save The Sea restaurant campaign, with his new pop-up restaurant ‘Pearl’ in Hoxton…we can’t wait to head down to try their delicious fish and chips.
All in all it was a busy, but fun day and we have some amazing photographs of all three oceans inspired t-shirts, as well as some our new sweatshirts. Everyone involved was incredible, thank you all to all the team including photographer Stephanie Sian Smith, stylist Aradia Layton-Crockett, make up artist Liberty Shaw and assistant James Makings.
A special thanks must go to the designers; Emma Cook, Patternity and Serge DeNimes. The designs, whilst all unique, are equally inspired by the core message to protect the world’s oceans and we can’t wait to see them fly off the shelves at our pop-up store at 13 Newburgh Street, from the 10th June for two weeks. The continued support from the designers, not only for our Save the Sea campaign, but also promotes the importance and ease of using a sustainable and ethical supply chain within the fashion industry.
EJF Save The Sea designer t-shirts launch on World Oceans Day 8th March at www.just-for.co.uk and in store at our pop up, 13 Newburgh Street, just off Carnaby Street.